4 year old Riley's rant about the pinkification of girl's toys has been all over the internet this week, and I love it. Her exasperation is heartening (and adorable), but I'm not sure the big producers are listening. Let's face it, we've heard a lot about the pink backlash in the news and online over the last few years, but we've yet to see it make a dent in the shops.
I don't think I realised quite how bad the princess-pushing was until my friends started to have children and I realised unisex presents are impossible to come by these days. Toys R Us looks like a glittery blancmange has exploded across half the shop. I was a bit of a tomboy as a child -the mere words "dress" and "doll" struck fear into my heart- how do little girls like me fare these days? What choice do they really have?
Things I liked best as a child:
In the 1980s being a 7 year old liking this stuff didn't mean you were WEIRD or a traitor to your gender, it just meant you were a child (albeit a slightly geeky one). The chances of me being given inappropriately princessy gifts by clueless relatives were nil, I was more likely to get Playmobil or Lego (the latter of which is seen as boy's fare now, unless it's pink and involves a domestic scene) or heaven forbid, a BOOK.
Lego ad from 1981
Hope you all had a lovely Christmas. Whether you got girlie gifts or software manuals (I got both) I'd like to think it was what your heart desired!