image:Jim Marks/BBC/PA via The Guardian
Hurrah the Apprentice is back next Wednesday night!
Love it or loathe it, the annual parade of jumped up arseholes is always compelling telly and this year's crop of suited gonks is no exception. Previews have already thrown up excellent soundbites like "I am the reflection of perfection" and "by day I'm a business superstar and by night I'm a professional wrestler". Oh yes. You would be forgiven for thinking that the show is teetering on the edge of caricature, but really? The Apprentice has always been a mockery of itself, and people like this do exist, so suck it up and enjoy.
I adore the Apprentice, and Sam hates it. I can never work out why this is. He is a lover of crap TV, and embraces Celebrity Big Brother et al, but for some reason the average business wanker just makes him wrathful and liable to throw items at the telly. I, on the other hand, am fascinated by the arrogance of others. Look at them all! So young, and so full of shit! It makes me feel better about being an underachiever. So what if my sole achievement in life is to NOT be a ruthless harridan liable to skewer you through the shoulderblades the moment you turn your back. That's not bad. That could be worse.
Will you be tuning in? Will you be dribbling with the anticipation of finding a Stuart Baggs v.2.0?